Global Product Marketing @ Uber · New York

AparnaChopra

Aparna Chopra
AC
★ NYC GTM x GROWTH
Product Marketer✳ Storyteller✳ Builder
Explore my work → Say hello
01

Hi, I'm Aparna ✳

I’m a results-driven product marketing leader with over 9 years of experience bringing products to life across tech and e-commerce. My expertise spans both inbound and outbound product marketing, with a strong focus on simplifying complex products, driving adoption, and leading full-funnel GTM launches that drive both business impact and brand love.

Outside of work, you'll usually find me experimenting with AI, building side projects and hunting for hidden fashion gems.

Based in
New York City
My superpower
Demystifying complex products
02

Experience & Brands

Now

Global Product Marketing

I work on product marketing for Uber’s Safety team, helping bring our portfolio of safety products to millions of riders and drivers. My role sits at the intersection of product strategy, customer insights, and storytelling—turning complex safety technology into experiences people understand, trust, and use.

Previously

Etsy

Senior Product Marketing Manager

Google

Product Marketing Manager, Google Pixel

Nykaa

Senior Marketing Manager

03

Work, with actual impact

How I’ve turned customer insight into positioning, launches, and measurable growth.

01
Etsy — How We're Using AI to Support Sellers
Human-First AIEtsy · Seller Narrative

From Etsy News: "How We're Using AI to Support Sellers"

80%
positive seller sentiment
10+ AI features
bundled under one Human-First AI narrative
№1 · Etsy · Narrative Strategy

Shaping Etsy's Human-First AI Narrative

Etsy was already using AI across the marketplace, but seller awareness was low and skepticism was high. Sellers welcomed tools that could save time and improve visibility, but feared AI might dilute the creativity and originality that make Etsy special.

As the product marketing lead, I shaped Etsy’s Human-First AI narrative and brought multiple seller-facing tools under one cohesive strategy. Grounded in research, the messaging positioned AI as a practical assistant designed to empower creativity, boost discovery, and be built responsibly.

I partnered across Product, Research, Design, Policy, Legal, Comms, and Marketing to turn a complex portfolio into a clear, benefit-led story—driving strong product adoption and 80% positive seller sentiment.

Read on Etsy News ↗
02
Koffee with Karan Season 8 — Google Pixel partnership
Pixel × Koffee with KaranGoogle · Culture-led GTM

Koffee with Karan S8 — Google Pixel as smartphone partner (via afaqs!)

100M+
content views
112M+
impressions
+11%
lift in brand awareness
+7%
lift in consideration
№2 · Google · Culture-led Marketing

Embedding Google Pixel 8 in culture to drive social proof and awareness

Google Pixel entered India as the challenger in a highly competitive smartphone market. As the Lead Product Marketing Manager, I set out to launch Pixel not through traditional advertising, but by embedding it into one of India's biggest cultural moments.

I led the strategy and execution of Google's partnership with Disney+ Hotstar's Koffee with Karan—turning the show into a platform to showcase Pixel in authentic, culturally relevant ways. Beyond the entertainment partnership, I developed the integrated go-to-market strategy across creators, retail, PR, digital, and social to ensure the campaign reached consumers wherever they discovered and talked about the brand.

The campaign generated 100M+ content views, 112M+ impressions, and delivered +11% lift in brand awareness and +7% lift in consideration, helping establish Google Pixel as a premium smartphone brand in India while demonstrating the power of culture-led product marketing.

Read on afaqs! ↗
03
Nykaa Watch & Buy live commerce
Watch & BuyNykaa · Live Commerce
0 → 1
built Watch & Buy from product-market fit to launch
50+
weekly live sessions delivered with brands and creators
№3 · Nykaa · New Category

Building and scaling live commerce at Nykaa

Before live shopping became mainstream in India, I identified an opportunity to make beauty ecommerce more interactive, educational, and confidence-building.

I led product marketing for Watch & Buy from the ground up—validating the customer need, defining the value proposition and positioning, and partnering with Product, Engineering, Category, Brand Partnerships, and creators to bring the experience to market.

After launch, I built the playbook to scale it: shaping programming and creator strategy, driving in-app discovery and adoption, and developing sponsored live packages that turned Watch & Buy into both a customer engagement experience and a new monetization channel for brands.

Read on Moneycontrol ↗
04

Currently ✳

🎧 Listening

How I Built This with Guy Raz — and (still) Justin Bieber on repeat.

💻 Building

A community where more women feel confident using AI to create, build, and launch ideas.

“
Aparna is an excellent team member to have in any team. She is a fast learner, versatile and great at problem solving and stakeholder management. She is great at teamwork too and always helps out her team at all times. Aparna also thrives in ambiguity and knows how to manage complex relationships and deals with ease. I believe Aparna will be an asset to any organization/team she joins.
Group Product Marketing Manager, Google Abhishek Prasad
05

Let's make something people love

Whether you’re launching something new, shaping a story, or solving a complex product challenge, my inbox and calendar are open.

Book time with me → Email me
Email aparnachopra16@gmail.com Calendly calendly.com/aparnachopra16 ↗ Aparna Chopra ↗